What is CPA?
CPA stands for Cost Per Action or Cost Per Acquisition. In CPA on-line marketing, the advertisers pay a fee for each customer acquired that is the result of the campaign effort. This action can be a lead (Cost Per Lead or CPL), a sale of a product (Cost Per Sale or CPS), or some other pre-defined user action; sometimes only requiring they enter an email or ZIP code. Affiliates earn the majority of the CPA which is paid by the advertiser.
• CPA, or cost-per-acquisition, is a revenue model that earns you a fixed cash amount for each recruited player who deposits $50 or more. To prevent abuse, there is also a requirement of game activity from your referred players. Revenue Share (30 – 40%) • Revenue share is a revenue model that splits the income from a real money player between you and the site you are promoting. How much you earn is based on a percentage. By advancing up the partnership level program, the percentage you earn will increase! Initially you receive a 30% revenue share, but it can rise to as much as 50%! Kharma levels for our Poker affiliates: LEVEL PLAYERS REVENUES Six 1,001 $10,001 Five 501 $7,001 Four 301 $5,001 Three 150 $2,501 Two 50 $501 One 1 $170 LEVEL REVENUE SHARE CPA Six 40% $40 Five 38% $35 Four 36% $30 Three 34% $25 Two 32% $20 One 30% $0 And our Casino affiliates: LEVEL NGR LEVEL REVENUE SHARE Six €50,000+ 50% Five €40,000-€50,000 45% Four €30,001-€40,000 40% Three €20,001-€30,000 35% Two €10,0
DarkBlue runs programs based on a CPA (Cost Per Acquisition/Action) model. An example of a CPA campaign for you may be: Your Company will pay affiliates $1 per sale. In this instance, you only pay when you “acquire” a customer. Other programs may charge you on CPM or CPC rates, which means you pay per banner impression or per click, but you’re not guaranteed business or quality leads. CPA programs allow you to pay top dollar to get the best quality leads for your business and you only have to pay when you make money.
