What is contextual advertising?
Contextual advertising is a type of online advertising commonly used for content-based Web sites, such as publisher or news sites. With contextual advertising, targeted ads appear on a Web page based on the page’s actual content. First, a contextual advertising system scans the text (content) of a Web page for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. Contextual ads usually appear in three formats: separate ads that appear in specific areas on a page, inline or in-text contextual ads, or pop-up ads. Types of contextual advertising In the search engine marketing (SEM) industry, the contextual ads that people are most familiar with are AdSense from Google and Content Match from Overture). Second-tier, pay-per-click search engines such as FindWhat and Kanoodle also offer contextual advertising programs. These contextual ads commonly appear on the right side of the page under an area labeled “Sponsored Links.” Advertisers who
Contextual advertising runs on a network; The ad is placed decidedly by the content of the publishers website. With our innovative technologies, we provide advertisers with the full potential to reach their targeted audience. Contextual Advertising also helps improve the users overall online experience because they will only see ads relevant to the content on the websites they are browsing.
Contextual advertising is advertising that relates directly to the content of the webpage on which it is served — it is advertising that is in context with its environment. For example, a search on Google for digital cameras results in a page with sponsored links to websites that offer information about digital cameras or sell digital cameras. The advertisements are contextually related to your search. Websites that have high traffic can also make money from leasing space to marketers who place banners or pop-ups on the site. In this case the party placing the ads chooses advertisements that relate to the content of the pages they will appear on. The roots of online contextual advertising were first based on personal profiling, which exploded in 1995 with the advent of permanent cookie technology. However, contextual advertising based on surreptitiously profiling the surfing habits of individuals was considered invasive and, according to countless polls over the years, highly objectio
Contextual advertising is a concept different than normal paid inclusion. Where methods such as pay per click and other links appear on search engine results pages, contextual advertising campaigns place banners and links on webpages that have a contextual relationship to the product or service being sold. For example, a banner ad for baking pans might be placed on a web page that has a recipe for a cake on it. Contextual advertising does not require a keyword search to bring up the ad; it is simply there every time a particular page is viewed. Contextual advertising works when webmasters order Java code from companies such as Google AdWords that will provide them with advertisements that pertain to the topic of their web pages. Once this code is entered into the HTML of the web page, each time the page is viewed, an advertisement, usually a banner ad, will appear on the page. Contextual advertising systems scan the web pages that it has been written into for certain keywords and phras
Contextual advertising is a feature of Google AdWords that helps you reach more customers. Contextual targeting places highly-targeted ads on content pages in our network of high-quality partner sites. A content network page might be a website that discusses a product you sell, or a blog or news article on a topic related to your business. Content network pages include ad placements defined by the publisher of the page (a content publisher). They may offer placements for simple text ads, video ads, and more. Contextual advertising helps web users by offering them ads that match their interests. It also gives Google advertisers several benefits: • Diversified advertising channels : Contextually-targeted ads reach users on many different sites, and often at a different point in the buying cycle. • Extended reach: Contextually-targeted ads reach potential customers on sites beyond Google. You can display your ad to more potential customers while ensuring your ad is relevant to their needs
