What Is Conceptual Design?
Conceptual design is the explicit construction of the ideas or concepts that a user needs to learn about what a product is, what it can do, and how it is intended to be used. It may also address what a product is not, what it can’t do, and how it is not intended to be used. Conceptual design is done from the user’s point of view. Conceptual design is very different from the engineering design of a product, which specifies architectural and programming details of how a product is implemented in code. That is, engineering design is done from a software engineering point of view. The process of conceptual design involves a set of steps for translating requirements into a user interface design. The process begins by getting at the core of an application–the central concept–and proceeds by organizing the functionality from the users’ point of view. Along the way, a deeper understanding of users and their requirements is developed. The result is an outline or model of the user interface th
