What is Blister Packaging?
You generally know you have purchased a product encased in blister packaging when you are unable to open your purchase without the use of very heavy scissors or a very sharp knife. While blister packaging may be the bane of consumers, it has become a favorite of manufacturers. It allows a product to be highly visible, leading to more point of purchase sales, and also lessens packaging costs. As another benefit, blister packaging reduces store losses from shoplifting. It prevents small items, often consumer electronics, from being opened and slipped into a pocket by those who seek to cheat stores via a “five finger discount.” For both retailers and manufacturers, any method that reduces theft is a boon to bottom-line profits. There are several different varieties of blister packaging, but all function on the same premise. The product is encased in a cavity of hard plastic and sealed shut, usually via an assembly line heating process. Blister packs can be very small or very large, depend
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