What is Apple iAd ?
Apple iAd is Mobile Advertising platform for the iPhone OS4 which will eventually power all the iPhone 3GS, iPod Touch (3rd gen onwards) & of course the most talked about iPad. iAd will be a built directly onto the core OS thus developers will be able to use that platform to monetize the apps that they make for all the apple mobile/handheld products. Steve Jobs raised an interesting point about mobile advertising, he says – unlike personal computers where people go to a search engine to search for stuff most of the time, on a mobile device they are always inside different apps! So advertising on search isn’t very relevant when it comes to mobile advertising. The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day — about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day! This is a pretty serious opportunity, and it’s an incredible de
