What is an Outlink?
An outlink is HTML code on your site that allows for site visitors to access other sites. These are often simply called links. Each time people can click on a link on a site that takes them someplace else, specifically off your site, you’ve provided an outlink. There’s some question as to the value of outlinks. Sometimes people argue that they’re a problem because they take people off their sites. Others, especially in the search engine optimization (SEO) and content writing world, know that outlinks are an important reciprocal gesture. The outlink needs to be distinguished from an inlink. The inlink is a hyperlink on someone else’s site that directs people to your page/pages. Essentially this means that every outlink you provide on your site is an inlink for someone else. A good ratio of outlinks and inlinks helps increase your site’s profile, but especially inlinks to your site help to increase your page ranking with search engines. However in many cases, if you won’t provide links t
