What is a PMS colour?
PMS colours or Pantone colours are the specific codes given to a particular shade of a colour instead of saying could I have a dark blue but not to dark or even saying the red of a Ferrari is what I want my logos colour to be. Ask for a Pantone Colour Chart to choose the colours you want and no matter where you reproduce your image, whether on another printed media or part of the world, the Pantone Colour Chart model helps keep your corporate image consistent.