What is a Niche Market?
“niche market” refers to the concept to which the Internet owes its tremendous success! A niche market is a focused, targetable portion of a market. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers. The Internet makes it possible as well as profitable to cater to “wide thin” niche markets that previously were too geographically dispersed to be lucrative. In other words, a store in the physical world selling a product that appeals to a small yet defined group (7-foot tall left-handed golfers, for example), could not get enough visitors in one city to make such a business viable. With the Internet, however, golfers from all over the world can visit, and purchase products from an internet site. back to top Finding a niche In advertising terminology, niche market refers to a group of consumers sha
