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What is a Logo/Branding Sponsorship?

April 26, 2017Branding logo sponsorship

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What is a Logo/Branding Sponsorship?

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A logo or branding sponsorship usually involves a non-standard ad unit, or a logo of an advertiser that would be hard-coded, and typically run on either a homepage, content relevant pages, or site-wide. The hard-coding needs to be done by the publisher. This has been a popular form of sponsorship especially with advertisers looking for a branded experience.