What is a Google Slap?
You get penalized when you don’t follow Google’s guidelines. They will either drop your pagerank down to 0 or ban your site from Google’s search engine. Since Google is the biggest search engine, you don’t want to violate the guidelines. You will get the Google Slap if you buy or sell links without the code: rel=’external nofollow’ in front of the url of an anchor link. For example, < a href='http://www.domain.com' rel='external nofollow' / rel="external nofollow">. If you do not add the nofollow tag, then that person or you are helping each other increase pagerank. Lets say your site has a pagerank of 5, and the other person has a new page with pagerank of 0, the person pays you to put a link to his site on your site. In that case, you are helping him boost his pagerank even if his site is full of useless junk. Google does not like junk to be in the search engine, especially when it gets to the front page of Google with certain keywords. The nofollow tag will not boost the person’s pagerank, and Google acce
The Google Slap is a term used unaffectionately by mainly small businesses that rely on AdWords accounts through Google to drum up business for their sites. AdWords for Google allows people to have their advertisements for their own businesses on pages with keywords or subjects that relate to their products. Normally people who hold AdWords accounts pay per each time someone clicks on their ad, usually at about $.05-.10 US Dollars (USD) per click. However, if Google finds or determines that the page that potential customers visit when they click on the ad is not related, is poor in quality, or even loads too slowly, they may take punitive action in the form of a Google Slap. Basically, the Google Slap accomplishes several things at once. First, it drives up the price of your pay per click amount, sometimes asking as much as $10USD per click, which most small vendors cannot afford to pay. Second, they may reduce your page ranking (PR), which will automatically mean you have to pay more
It is when Google penalizes you for manipulating the search engine crawlers. For instance, when you buy or sell links to help you or others increase pagerank, you are manipulating the search engine. Be careful who you link to because if that person is manipulating the system, it is possible that you can get in trouble too.
