What is a Brannock Device?
A Brannock Device is a foot measuring tool, which measures heel-to-arch length, heel-to-toe length and forefoot width, then converts these measurements into a suggested shoe size. New Balance uses the Brannock sizing standard as the basis for shoe sizing. That’s why all applicants must have their feet measured on a Brannock Device. All New Balance Concept Stores and most footwear specialty retail stores offer this service. By knowing your Brannock as well as your preferred shoe sizes, we are better able to interpret your feedback and make informed corrections to a product.
Brannock Device is a foot measuring tool, which measures heel-to-arch length, heel-to-toe length and forefoot width, then converts these measurements into a suggested shoe size. New Balance uses the Brannock sizing standard as the basis for shoe sizing. That’s why all applicants must have their feet measured on a Brannock Device. All New Balance Concept Stores and most footwear specialty retail stores offer this service. By knowing your Brannock as well as your preferred shoe sizes, we are better able to interpret your feedback and make informed corrections to a product.
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