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What does the RE/MAX balloon stand for?

April 26, 2017balloon Max stand

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What does the RE/MAX balloon stand for?

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The red, white and blue RE/MAX balloon is the visual symbol of RE/MAX. The balloon imagery perfectly meshed with the RE/MAX network’s emphasis on innovation, freedom and leadership. It was originally developed by RE/MAX agents in New Mexico as an advertising method for the 1978 Albuquerque Balloon Festival – and is now the most recognized brand in real estate worldwide.