What do business rule management systems do?
Business rule management systems (BRMS) improve the way organizations manage change and deal with high variability by externalizing a company’s decision logic from hard-coded systems to a central repository, where it can be easily managed and shared across any system in the enterprise. Policies and decisions are automated and put into the hands of business teams who can then change, test and launch the rules in a fraction of the time it normally takes. Change occurs with evolving market conditions, the competitive landscape, new regulations, procedures or policies, new business objectives and so forth. Variability is represented by different customers, locations, products or processes; a BRMS easily handles change and variation. One of the key benefits of this capability is mass customization—the ability to apply fine-grained terms, offers, actions, or other custom decisions at the individual level, based on individual case information.
