What are trade shows?
A trade show is the place where all of the music instrument manufacturers show their new products to the music dealers and the wholesale distributors. Each year there are several confidential trade shows for the musical instrument industry. You must be a licensed dealer at least,.. to attend these shows. We of course list all of the best trade shows for the musical instrument industry within the logged in section of the main club site. You will have access within a few hours of activation.
A trade show is an organized meeting, generally held over the course of a few days, where members of a certain industry can exhibit their product or service. Trade shows allow exhibitors to reach a large number of customers in a short period of time, where they can sell their brand face-to-face, leading to sales, established relationships, and industry contacts. Trade shows are usually held in convention centers that can house numerous exhibitors. They generally occur once a year that not only encompasses exhibiting on the trade show floor, but attending industry related workshops, conferences, and meetings. Many members of a particular industry attend trade shows to re-connect with members of the industry, meet competitors, establish business contacts, and make potential sales. A successful trade show is all about planning and can determine leads and potential sales. Because trade shows generally occur only once a year, many companies develop an intricate marketing plan and a mission
Trade shows are organized at the wholesale level by promoters. Therefore, only owners of shops or their representatives can attend. Some trade shows are open to the public for a brief period, however. Rather than offering merchandise in several broad categories, a trade show is organized around a specific category such as holiday wear, children’s clothing, or gifts. As a result, buyers are exposed to great depth in the merchandise displayed. This is quite different from a fair, which offers breadth but may have little depth. Wholesale buyers are serious buyers who represent many consumers. They travel to trade shows from great distances, even across country. Therefore, this type of marketing event offers a wide channel of distribution and exposure to every product available in a specific industry. To maintain the integrity of a trade show, a promoter carefully regulates participation by vendors and attendees. (a vendor is a business owner who produces products and sells at trade shows.
Trade Shows are GREAT! There is a show for everything from aardvarks to zygotes. They help small companies make a big impression and big companies hold dominance. There is nothing like trade show marketing! Trade Show Training has identified three general types of trade shows. Each has a different focus, purpose and method of doing business, but the principles of being successful are the same.
