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What are the Me2 benefits for mobile operators?

April 26, 2017Benefits me2 mobile operators

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What are the Me2 benefits for mobile operators?

1 Answer

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10 Posted

Me2 proposes to mobile operators a tool in order to control the widgets loaded on their mobile phones. Mobile operators play a role quite different from the ISP, and do not have the same position in the value chain. According to their sizes, the mobile operators fight with different means against the disintermediation which gradually transforms them into simple pipes. Some big groups like Orange or Vodafone positioned themselves very high in the value chain and contribute actively to the contents and services creation. Some see the widgets on mobile as a new risk of disintermediation which would deprive them of revenues from services or advertising. These major operators want to control the widgets distribution and usage on their subsidized phones and will propose themselves services based on this technology. ViaMobility helps them to fulfill this strategy.