What are the key things you have kept in mind while working or reworking the programming of the channel?
A – We have one over-arching rule, which is, we do not show anything mean spirited or culturally insensitive on the network. We have been able to maintain a healthy mix of programmes. We have thrown in positive values, striking a nice balance between entertainment and development. In short, we have been conscious and we exercise self-censorship. As animation ambassadors, we have a duty to promote the animation industry per se. It is important to cultivate the talent within. Animation in India is at a very nascent stage, but we have eagle eyes out all the time looking to acquire products. In the past we have been acquiring locally produced programmes such as Sindbad, Ramayan, Pandavas, Chhota Birbal and Tenali Raman.
