What Are Some of the Things a Public Relations Firm Can Do?
One of the first things a PR firm can do for a company is to clearly distinguish the company’s brand. By firmly establishing your brand in the public’s eye, they will develop an image of your company, which will help associate your company with the products or services that you provide. This should be done prior to embarking on any specific ad campaign or other marketing efforts. Once your company’s brand has been established, there are a number of things a public relations firm can do to create some positive publicity and exposure for your company. There are basically two types of opportunities in the media for promoting a company – news and advertising.
