What are some of the other key players at the record company who are involved in breaking a new act?
Obviously the top executives of a company usually set the agenda and will set the parameters whether it’s the amount of money that they are going to spend to market the band, usually what type of priority they are, what type of radio format they are going to go for. I would say the head of Promotion is extremely important, especially in terms of picking a single. The head of Marketing is extremely important in terms of properly marketing the band making sure the advertising is in the right publications, talking to the right retailers. I also think the tour marketing person happens to be very important in terms of packaging tours. A lot of bands that I like are touring bands, not studio bands. For me the live thing is very important, so that person plays a key role in developing the band on a live scale. The Creative Services people are extremely important in terms of imaging the band maybe on an album cover, maybe for an advertisement that is going to appear in a magazine, maybe for a
