What are silos?
In order to provide the best user experience, search engines want to serve users with the most relevant, authoritative content that best suits their query. To locate this information the search engines will review the keywords and content of each page on your website, they will determine the theme of this information and the level of relevancy to potential search queries. Often specific themes and keywords are scattered throughout a website, and not focused in one central location. This dissemination of content and keywords can hinder the search engines from determining the theme of each page/section of your website. And this can negatively effect your web rankings. The idea behind “siloing” is the creation of keyword-relevant content and themes for each page/section of your website. How do the search engines pull this information together to determine the overall theme of each page? The search algorithm that culls together the keywords and phrases within a block of content and determi
