Should Freelance Graphic Designers – Graphic Artists Handle Female and Male Clients Differently?
For the most part, female and male clients are different and they should be managed differently. They act different, talk different, and often expect different results from working with their freelance graphic designers. This isn’t to say that one is better than another – they are equal, but different. Should you assume that when you work with a male client that you have to be analytical and conventional, and with female clients you have to get in touch with “your feelings”? Of course not. People are individuals. While there are guidelines in how to deal with females versus males, that’s all they are: guidelines. Below are some guidelines I’ve come up with from years of working with clients – direct observation from working with over one hundred male and female clients each. Again, one client isn’t better than another one, and there are MANY exceptions to the rule, but this is what I’ve learned and use as guidelines: I’ve tried to be as politically correct and yet fair and honest about