Many American companies market or source in China. Is there a right way and a wrong way?
William Sinn: “A successful China strategy has to • Provide access to opportunities in China • Make sense for your particular business • Do the right things the right way • Connect with quality people and firms Analysis, communication and contacts are everything in international trade. We back that up with a trip to China – possibly the most important strategy for setting up successful operations. Those are the right ways. The “wrong ways,” are unfortunately common. Look around and you’ll see companies struggling with poor quality products and productivity, distribution and inventory problems. I make sure those things don’t happen for my clients. I’m an engineer and marketing professional, so I understand my clients’ industries and markets. I go to great lengths to develop the right strategies for their individual products.
