Is there more to Linkstorm than a new ad display technology?
A. Yes, much of the magic is on the back end. Our content management technology creates and updates menus via sophisticated business rules. For example, Linkstorm can automatically generate and publish links to a retailer’s current best selling items or optimize the menu based on click performance. The updating process is centralized. Changes are reflected instantly to all instances of the ad without remastering or re-serving the creative. Such updates can be intentional or automated based upon business rules. Linkstorm’s robust, advanced tracking and analytics solution surpasses what is currently considered industry standard. Combined with the ability to tune a campaign in real time, Linkstorm represents an order of magnitude increase in effectiveness and ROI.
