Is Social Media Saturated?
Moderator and CEO at Talent Evolution, Jared Smith, kicked off the discussion with a thought provoking question: “Is the use of social marketing becoming saturated?” The panel agreed that if the consumer is looking for new ways to learn about products and services, then businesses should provide those. And since social media tools are so pervasive in the life of the consumer today, businesses would be wise to meet the consumer in the places they frequent the most. In fact, an eMarketer study conducted in December 2009 indicated that 64% of people “friend” or “follow” a company on social media to learn about specials or deals; 62% want to learn about new products, features or services; 35% for funny or insightful content; and 30% to learn about a company’s culture. Time & Strategy Another top discussion point concerned social media scaring off many business owners when they think about how much time they’ll need to invest or people they may need to hire. The fact remains that maintainin
