Is Media Tenor a clipping agency?
No. Media Tenor scientifically analyses the content of various media outlets. Each report’s overall content is then encoded: primary and secondary protagonists, primary and secondary topics, locations, explicit ratings, implicit valuations, sources’ identities, genders, and nationalities, as well as other pertinent information are all coded into an internationally networked database. Some topical areas are coded in even greater detail, with each of these aspects fully documented on a per-statement basis, providing an extremely accurate depiction of the exact frequency with which certain topics, protagonists and locations are mentioned.
