How will dealer staff benefit from taking the test and what does it mean for customers?
For dealership staff, the Certificate of SAF Competence will be a real advantage. It will be clear recognition of their professionalism and expertise and will give customers confidence in the quality of advice on motor finance options. As publicity generated by SAF brings more customers into dealerships asking about finance, more customers will become aware of its unique benefits. The introduction of the SAF Competence Test will help dealerships to improve customer perceptions of motor finance value and increase their confidence in the specialist advice they will receive. The widely communicated benefits of SAF will empower consumers with better information and allow dealerships to compete more effectively against purely rate-based finance providers. In time, the improved customer confidence that the SAF marque brings with it, will reflect on all aspects of the dealership’s image; and increased customer trust will boost dealer performance. A positive perception of motor finance and its
