How prevalent are security breaches in marketing environments, such as the hijacking of personal information being from databases?
Just recently, there was breaking news of the largest identity theft breach ever; 130 million credit card customer’s details and data were stolen. Data breaching is a common security issue that is not going to go away. And unfortunately it’s not going to get any better any time soon; it’s going to keep getting worse. That said, if you are an entity that houses data that is of any value to criminal hackers that could be turned into money you need to be doing anything and everything to make sure that the data is protected, especially if it’s social security numbers, credit card information, any type of account numbers that criminals can turn into cash. And as criminal hackers have changed their motivation over the years from seeking fame to now seeking fortune, information that we have on our networks can easily be turned into valuable commodities today. How can companies avoid security threats when using social media to communicate with their audience? There are a number of issues that
