How is your Wash & Wear Relaxer technique different than getting your hair texturized and isnt your relaxer just the same as a mild relaxer?
Our Wash & Wear Relaxer is a system we developed to help hair grow to longer and stronger lengths, although it can be used for shorter hair styles as well. Our Wash & Wear Relaxer and texturizers are both done without the use of any heat, perm rods or rollers. This is done by using a curl releasing agent to loosen the texture in natural Afro textured and super curly hair to give more manageability to the hair and versatility in style, so it’s semi natural. In 1983 when we started developing our Wash & Wear Relaxer method, the word texturized to our knowledge was still being used in the beauty industry to describe a technique used in hair cutting. At that time as well, Jheri curls were the rage. A few years later, men who had been wearing Jheri curls stopped doing so as style trends and fashions changed. Manufacturers in an effort to give men an alternative hair styling option and to replace lost revenues from curly perm sales, came up with “wave kits” or “texturizers” as they were also
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