How is value assigned to earned media?
The value of earned media will vary from State to State, depending on the relative costs associated with different media markets. Also, depending on a States specific TACT Communications and Outreach plan, there will be differing “earned media” opportunities. All TACT programs are encouraged to maximize “earned media” opportunities and be innovative in pursuing such options. States may wish to develop an Earned Media checklist to inform and inspire other TACT States to pursue every relevant opportunity. The checklist might include itemizing such things as the value of lines of editorial coverage in print media and the valuation of a truck wrap. Comparisons between States may not be possible as the media markets costs will vary so widely between States, but a general comparison of what earned activities were pursued by each Sate could encourage other States to actively pursue viable options. It is not possible to quantify the dollar value of all earned media. A rough dollar estimate can
The value of “earned media” will vary from State to State, depending on the relative costs associated with different media markets. Also, depending on a State’s specific TACT Communications and Outreach plan, there will be differing “earned media” opportunities. All TACT programs are encouraged to maximize “earned media” opportunities and be innovative in pursuing such options. States may wish to develop an “Earned Media” checklist to inform and inspire other TACT States to pursue every relevant opportunity. The checklist might include itemizing such things as the value of lines of editorial coverage in print media and the valuation of a truck wrap. Comparisons between States may not be possible as the media market’s costs will vary so widely between States, but a general comparison of what earned activities were pursued by each Sate could encourage other State’s to actively pursue viable options. It is not possible to quantify the dollar value of all earned media. A rough dollar estim
