How Important Is Commercial Photography?
Like advertising design, commercial photography can make a real difference attracting the attention of your target market. This is particularly important when you advertise in crowded publications. Unlike broadcasts, printed ads cannot use other senses to appeal to the target. Everything in print is visual. Your message must be simple and the graphics and photography must make your potential customer stop and read. A photographer who understands this will design the photograph to appeal to your target. 10. Are Websites A Good Advertising Investment? Yes – if you have a method of supporting your site. Websites are a great way to keep existing customers loyal and to improve communication between you and the end user of your products. For these two reasons alone, websites are worth the investment. Your product also has a lot to do with the benefits of websites. Does your competition have a site? Is your product purchase based on education? A good website starts with a market plan that ide
