How does Snap Rank work?
Our ‘Snap Rank’ algorithm combines advanced calculations involving analyses of the web itself (such as link strength and query matches) with a large body of human data to deliver results that are accurate, trustworthy, and directly related to your intentions and needs. Snap processes post-search actions from our Snap Network, started in January of 2004. Snap evaluates where users go after a search – what listings they choose and how many pages they review on that site, right after the same search you did. The overall popularity of the site also influences the ranking.