How does Pay Per Call differ from click-based advertising?
• A: Unlike click-based advertising, Pay Per Call uses a phone call as the means by which you interact with a prospect, rather than a click. This means, as a Pay Per Call advertiser, you pay only when your Pay Per Call ad generates a call to your business, whereas click-based advertisers pay for clicks to their website, which do not always result in a phone lead. Using a phone call as the billable event, allows the majority of businesses to participate whether or not they have a website and is the most natural way to connect with a consumer when they are searching in SkypeFind.
• A: Pay Per Call differs from click-based advertising because it uses a phone call as the billable event, rather than a click. As a Pay Per Call advertiser, you pay only when your Pay Per Call ads generate a call to your business, whereas click-based advertisers pay for clicks to their website, which may or may not result in a phone lead. With Pay Per Call, the majority of businesses can participate—including the nearly 13.8 million small businesses that don’t have eCommerce websites.
