How does event tracking and funnel analysis differ in the social context? How is it different from Google Analytics and Omniture?
Whereas traditional analytics tools like Google Analytics and Omniture count page views and pixels, Kontagent’s Social Event Tracking is based on users. Undergoing funnel analysis in a social world where users cannot be defined by just one data point, Kontagent has built an operationally scalable system to track the myriad multiple actions a user will take inside a social application or social game. You can see from our load times that our queries were built to scale on the billions of data points we have captured in the social graph.
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