How Do You Write A Press Release?
A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use. • Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. • News release headlines should have a “grabber” to attract readers, i.e., journalists, just as a newspaper headline is meant to grab readers. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, “XYZ Co. enters strategic partnership with ABC Co. in India & United States.” • Headlines are written in bold and are typically larger
• Write the headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. • News release headlines should have a “grabber” to attract readers, i.e., journalists, just as a newspaper headline is meant to grab readers. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, “XYZ Co. enters strategic partnership with ABC Co. in India & United States.” • Headlines are written in bold and are typically larger than the press release text. Conventional press release headlines are present-tense and exclude “a” and “the” as well as forms of the verb “to be” in certain contexts. • The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words appear in lower-case letters, although adding a stylized “small caps” style can create a more graphically news-attractive look and feel. Do not capitalize every word. • The simplest meth
