How Do You Buy A Fish And Chip Shop?
Back in the 1980s, burgers seemed set to rule the fast food roost. In the last decade, kebabs became the order of the day. But despite such heavy competition, the British institution of the fish and chip shop continues to thrive. Fish and chip shops have benefited from two completely contrasting trends. Firstly, British people, mostly as a result of longer working hours, have less time to spend with the family. Consequently, takeaway food of any variety has taken off with a vengeance. Secondly, BSE scares and general wariness about red meat – and the continuing image of fish as a healthy food – have dragged people away from more recent trends and brought them firmly back to an old British favourite. • Use the improved, healthy methods. While fried food still has a rather unsavoury image, the whole industry has made an effort to advertise how vegetable oils, improved frying methods and unprocessed ingredients have made this variety of fast food more healthy than most. Use this to your a
• Use the improved, healthy methods. While fried food still has a rather unsavoury image, the whole industry has made an effort to advertise how vegetable oils, improved frying methods and unprocessed ingredients have made this variety of fast food more healthy than most. Use this to your advantage and promote healthier oils and foods to your customers so that they prefer your product over others. Be sensitive to changes in health knowledge as well – for instance, the problems now recognised with trans fats. • Be prepared to diversify in the styles of food provided. Another reason why the chip shop has survived is that it has, like any business, diversified to suit the times. At first sausages, pizzas, pies, chicken or burgers were added to the menu, more recently, kebabs, salads and vegetarian specialities have also made an appearance. Consider adding other types of food to your business to attract more customers. • Don’t lose sight of the key ingredient though – fish & chips! White f
