How Do You Advertise On Cable TV?
Millions of dollars are spent annually on television advertising. With events like the Superbowl and Presidential elections, networks are primed and ready to charge top dollar for exposure to their audiences. Often, the smaller business person or organization is left out of the advertising game because they lack the big money to compete for the time. Cable television, however, offers some affordable alternatives for advertising time. Develop a budget. Do not go into a meeting to purchase advertising without knowing how much money is available to spend. Create a marketing budget that funds a cross section of media vehicles that include cable. Pursue co-op advertising opportunities. Cable companies like to create relationships between retailers and manufacturers. This is often a chance to gain exposure at fraction of the cost. Cable companies offering co-op deals may be found at co-opsourcebook.com. Additionally, one of the products you sell may be part of a co-op plan by the manufacture
