How do I learn about differing customs which could affect my company, product, or way of doing business?
The best way to learn the ins and outs of doing business in another country is to travel there to learn and to have face-to-face meetings. But first, do your homework. There is a growing body of resources available on each country’s history, social and political systems, protocol and business etiquette available on-line, and from MTO export counselors and the education program, and at the Minnesota Trade Office International Library. Many firms specialize in intercultural communications for business people, whether traveling or hosting foreign visitors. Watch the local business calendars for training opportunities. (For additional assistance, contact the MTO.
