How do I Create a Business Name Identity?
The first task in starting a business is to create an identity. This involves more than simply picking a name and a color scheme for a website. With the right amount of preparation and planning, however, it’s very possible to get your business up and running with little or no outside help. Your business name is an important part of your brand and should reflect both the services you provide and who you’ll be as a company. Write a business plan. Include the product or service your business will provide as well as the number of employees you plan to have, costs and expenses, a brief summary of the market, (the people who need your services the most) and competition in your field. Your business plan can be as short as a few pages, according to the “Wall Street Journal Complete Small Business Guidebook,” but it should be typed and professional so that it can be shared with potential employees, partners and benefactors. Choose a name for your business. The name should be clearly related to
