How could you summarise the effort to make The Godfather game an innovative use of IP for EA?
Campbell: Sometimes it’s almost like a little strategy game, and trying to figure out the best way to unlock these ‘playgrounds’ – it’s realistic; how we’re acting these characters is very important, and I think that’s where we’re innovating. And it’s big news for EA; hopefully people realise that we’re trying to innovate in the game space, in terms of the control and so forth.
