How could college administrations use the information from this study to make policy reforms to reduce binge drinking?
Colleges can’t change prices by themselves, except in the instances where they serve alcohol, and sometimes that happens at student unions, special events and at fraternities, which are part of colleges. There are really two situations in which college students drink a lot. One is at parties, including both fraternity parties and off-campus parties. And the other is out in the community at bars. The supply of alcohol for parties is purchased in the liquor and package stores. And low prices from sales and promotions allow the purchase of more, just as low prices in bars allow for the purchase of more. Colleges can directly deal with this when it’s on their own campus or at their fraternities. But they can also work with the communities and put pressure on local governments to control the alcohol outlets and their marketing practices. After all, in many communities, colleges constitute the major industry, so they have clout with local governments. They also employ a large number of local
