General FAQ Q1. What is Digital Signage?
Digital Signage refers to the use of digital technology to send messages and images to displays in places to be viewed by the general public or specific groups. For example, in retail stores, digital signage can be a point-of-sale information to replace posters, flyers, pamphlets and other traditional marketing materials. The content may inform, entertain or guide customers to certain purchasing decisions. Above all, it enhances the quality of their shopping experience.