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Does the library have advertising data?

April 26, 2017Advertising Data library

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10 Posted

Does the library have advertising data?

2 Answers

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The Management Library carriesAd$Summary(HF 5801 A18 in Ready Reference)which publishes company advertising expenditures at the brand level by medium (newspaper, tv spot, billboard, etc).Superbrands, published as a special issue ofBrandweek(HF 1040 A19 in Regular Stacks)provides detailed analysis of the top 2000 U.S. brands.Advertising Age(++ HF5801 A237 in Current Periodicals & Oversize Stacks)is a journal that publishes several special issues each year, such as the annual “100 Leading National Advertisers” report (generally published in June or September).

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The Management Library carries Ad$Summary (HF 5801 A18 in Ready Reference) which publishes company advertising expenditures at the brand level by medium (newspaper, tv spot, billboard, etc). Marketer’s Guide to Media (HF5826.5M34 in Ready Reference) has statistics on media trends and advertising rates. Superbrands, published as a special issue of Brandweek (HF 1040 A19 in Regular Stacks) provides detailed analysis of the top 2000 U.S. brands. Advertising Age (++ HF5801 A237 in Current Periodicals & Oversize Stacks) is a journal that publishes several special issues each year, such as the annual “100 Leading National Advertisers” report (generally published in June or September).