Does Impact Engine work with Ad Agencies?
Yes! Many Ad Agencies currently leverage the creative efficiencies and real time performance feedback our platform provides. Because we do not typically participate in the media buy, we are a natural fit for Ad Agencies. Do you provide independent ad performance tracking? Yes! One of the major advantages of running your ads through our platform is that we collect 100% of your ad metrics independently. For instance, you might have your ads running across Yahoo!’s Ad Network, Google’s Ad Network and directly on the Wall Street Journal. Instead of waiting for disparate performance reports from each of these entities, you can simply refer to your IE console where metrics for all three entities are collected and reported live, in real time – the minute your ads go live!