Do the story elite determine the criteria of which available societal resources are distributed?
There is a difference between those who consume and those that have the greatest economic benefit from that consumption. QUESTION: Do those who consume receive an economic benefit? ANSWER: Many in marketing propose that if individuals do not think benefits are derived from their consumption patterns they will make other choices. QUESTION: Is this true? ANSWER: Choices are derived through stories not products. QUESTION: Can forms of consumption that are linked to a marketing story be forced against the desires of a consumer class? ANSWER: Power is always the control of consumption through stories. QUESTION: For example? ANSWER: In countries like North Korea access to consumption is different for those in military and political power. QUESTION: Are there any forms of consumption that are outside the control of those in power? ANSWER: All forms of consumption represent power. QUESTION: Are there forms of consumption that are outside of those in power? ANSWER: Yes but this is usually outsi