Are return address labels useful for small businesses?
If you have a small business, VistaPrint’s return address labels offer a very cheap and effective way for you to promote your business. To turn these inexpensive address labels into a marketing tool, you may want to: • 1. Design labels that promote your business website and email address. Apply them to product packaging so people remember where they bought the items they are using when they need to restock. • 2. Use labels to personalise generic treat bags. Put a few samples and some candy in them to give away when you set up a table to promote your business at local events. • 3. Create a set of labels that offer promotional messages. For example, you could make labels that have your business name on the first line and a message that says “Buy one, get one free,” or “Store special: 50% off,” on the next line. • 4. Use labels to make a quick and easy reward program for frequent buyers. Give customers a business card or make a special reward card. Every time they make a purchase, stick a
