Are exhibition stands technologically advanced?
Yes the technology is available, but there are few people who really use this technology. We always try to use technology, but that sort of ‘event making’ within an exhibition stand is still expensive in comparison with having a stand that serves the purpose without having this technology. Technology is used for the wow factor and people who like to show off and over show. There are people who want to push technology, convincing exhibitors that technology will serve the purpose, in fact we can save the client a great amount of money by giving them alternative solutions that will definitely serve the same purpose, but it won’t give that show off factor – some clients don’t really need to show off. Do you think the economic downturn will affect exhibitions? I would think the crisis will affect all businesses over the world, but varies by which percentage you are affected. However, there are two approaches whether clients decide to reduce in approved budgets or they will decide to carry o
