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Are a manufacturers sales to the USC University Bookstores exempt from paying royalties?

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Are a manufacturers sales to the USC University Bookstores exempt from paying royalties?

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No. Manufacturers that supply licensed merchandise to the University Bookstores must pay royalties on these sales. • What does USC do if unlicensed merchandise is discovered in the marketplace? The university is committed to enforcing the viability of its trademarks and licensing activities. Any commercial use of university marks without a trademark license is addressed promptly; by legal action if necessary. Please advise USC Trademarks and Licensing Services of potential unlicensed product sales.

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