a television commercial?
A. That all depends on how many viewers are estimated to be in the audience, how much commercial time is available for purchase and how many advertisers want to purchase it. According to a Bloomberg.com article published in January, 2008, a 30-second spot on “American Idol” was going for $780,000. A New York Times story in December, 2007, said that the ABC show, “Grey’s Anatomy” was getting $400,000 for a 30-second spot. During the 2003-2004 season, a :30 on “Friends” went for $473,500. In 2006, you could buy a :30 on ABC’s “Monday Night Football” for $323,000. The smaller audience for the CW meant less money for spots: “Smallville” only got $111,700. At the top end of the network spectrum, a 30-second spot in the 2007 Super Bowl ran about $2,600,000. (For the first Super Bowl, in 1967, you could have bought one for only $42,000 — but that was in 1967 dollars, probably around $250,000 in today’s dollars. Still a lot less than the current rates.) Those rates are all for only one run of
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