Zammarchi, who was questioned during this survey on the promotional products market in Italy?
600 industry companies in other words end customers were questioned in detailed scientifi c interviews. They were selected according to an allocation key, which secures that all major industry sectors are covered. Among others the bank, insurance, retail, transport, communications, construction, chemical and food sectors as well as nonprofi t organisations were represented. Overall 2,174 contacts were analysed for the survey. Why did Assoprom decide to have such a survey carried out and how will the results be put to use by your association now? The focus of the survey is very wide-spread and conveys a reliable picture of the money spent on promotional products, which our branch will profit from. We initiated this market analysis in order to receive specifi c data on the different industry sectors, which invest a lot of money in promotional products. In addition to this for the first time this year a corresponding comparative survey was carried out among the Assoprom member companies.
