You mentioned distribution for Elite was Japanese stores only, whats the theory there?
Saucony was at a crossroads in the Japanese market and they wanted to reapproach the market from the top down. We are helping them target just the top boutiques. We like the idea of a great product that doesn’t show up everywhere. So, just to confirm, there’s no pairs available at Bodega? Nope. Well, maybe a couple. Ha! Is that policy an attempt to get back to how things used to be? It’s hardly worth travelling to NYC or London to shop anymore. We’re on the same page with this, it’s great to be informed but there are negatives to being too informed. There is no thrill left in the game. The excitement of the hunt, for all intents and purposes is gone. So is finding the coolest shoe you’ve ever seen and having no idea what it is. I loved searching both Harry the Greek’s in Boston before it closed and stores all over New York City for that shoe that just called out to me from the shelf. Now, our customers hear about releases months in the future and usually on the same day that I do. I st
