You guys talk a lot about “actalytics”. What is that, exactly?
“Actalytics” is Web analytics you can act on. A good actalytics platform will make both your analysis and your optimization efforts more effective. It should: • Automate Analysis – A full-featured actalytics platform will provide you with the ability to create settings so that you can generate custom reports that provide you with the exact information you’ll need to build-out and maintain successful search marketing campaigns. • Fuse Analytic Data with Productivity Enhancing Tools – Having created such an environment, actalytics software then introduces these specially crafted reports into the very tool-set you are using to do the work associated with successful pay-per-click and organic search engine marketing campaigns. Basically, actalytics means strategically marrying the information that you collect with the work that you do to make you a more efficient and effective marketer.
